Key Advertising Concepts
If you’re new to the world of online advertising, you may want to read the following to help you understand terms that you’re likely to come across.
Coach BUSS – Advertising
The Coach BUSS lets you quickly deploy your own creative ads across every customer touchpoint. A/B test, optimize and fine-tune your Ad campaigns for better ROAS, in a controlled environment.
IAB Compliant Ad Sizes
A/B/X/Y/Z test your various mobile ad formats, sizes and placements. You should Always Be Collecting data in order to analyze your outcomes and maximize ROAS.
Best Performing Mobile Ad Formats
Banner ads static or animated, usually clutter the top or bottom of the screen. It is the most popular advertising format to date.
